Leading change in a sustainable and people-centric way

About Glassmoon

Glassmoon has decades of experience operating multi-site services in health, social care, and education.

On the ground experience has taught us that building a market-leading organisation depends on the creativity, critical thinking and interpersonal skills of everyone involved. For those working directly with the most vulnerable members of our society, this environment can be extremely satisfying and give a sense of purpose and meaning. But it can also be a complex, demanding and thankless task.

As a team, we have over sixty years’ experience of working in the healthcare, childcare, work/life services and social care sectors and successfully scaling organisations by putting our people first. This combined with our deep understanding of culture change and strategic digital transformation, puts us in the perfect position to evolve businesses for the future. Our experiences defined our approach of ‘Purpose-People-Performance’.

We build deeply human businesses to create a meaningful and positive experience for both those delivering and receiving services.

Our Team

Glassmoon Group is a small team, drawing on years of diverse experience, that is changing the status quo. We create better working lives for people by creating a greater understanding of how to lead change in sustainable and people-centric ways.

Carole Edmond - Founder & CEO

Carole has spent over thirty years working in healthcare, childcare, work/life services and more recently in specialist care for adults. Her driving passion is to build human services that enable individuals to thrive and harnessing their power to deliver success in organisations for their customers and people in receipt of service.

Carole led Bupa’s entry into the Childcare market twenty years ago, developing Bupa Childcare into a Top 10 operator within three years under the Teddies Nurseries brand and, following its sale to Bright Horizons in 2009, became the MD for the UK & Ireland.

Under Carole’s leadership, Bright Horizons became the leading provider of B2B and B2C services through business transformation, M & A activity and organic growth.

Carole first established Glassmoon in 2015, initially providing advisory services to investors in the UK and internationally.

Carole was the CEO of The Regard Group, the UK’s third-largest specialist care provider leading them to record levels of occupancy, regulatory performance, M&A & organic growth and a successful sale to AMP Capital, before dedicating herself solely to Glassmoon in 2019. 

Tania Ferreira – Chief of Staff

Tania has over fifteen years’ experience in the healthcare sector, working across finance, operations and estates management and at C suite level in strategy development.

Tania is experienced in human services delivery, with a customer-centred approach that maintains high operational efficiency with proportionate and appropriate data use, communicated effectively to all levels of an organisation.

Tania has worked at C suite level with Carole on M&A activities, organic growth and board-level reporting, while developing methodologies for combining people led services with technology and culture to deliver outstanding results.

Kerry Libby - Co-founder & Operations Director of Glassmoon Services Ltd

Kerry Libby was formerly a Regional Director for The Regard Group and has twenty-six years’ experience working in social care with adults and children with learning disabilities, mental health and acquired brain injury.

Kerry has senior-level operational experience with both residential and supported living models through organic openings, M&A’s and transitioning from residential to Supported Living.

She is an innovative leader, experienced in developing teams for young people and adults with learning disabilities and complex needs, supporting transitions from residential to supported living and managing her region through M&A’s.

Kerry has received numerous professional accolades including Outstanding Care Provision awards from Local Commissioning Authorities for her organisation. For individual services, she has received three Excellence In Care awards and an Outstanding Overall Performance award.

Dr Tracy Kite - Executive Coach, Lead Consultant for Leading & Learning, Author, ‘Love to Lead’

Tracy has 20 years’ experience in business and leadership development, across a range of organisations, large and small and a diverse professional background, originally in healthcare and mental health. Tracy is an expert in the field of Learning and Development and Leadership Development, with a proven background in building individual, team and organisational learning and capability. She has extensive experience in the development and implementation of workforce strategy and delivery.

Tracy is a qualified mental health nurse, with 37 years’ experience in the Health and Social Care Sector. She is a proud nurse and has maintained an active PIN since her qualification in 1987. Tracy has a Master of Arts (MA) in the Management of Change and has designed and delivered internal vocational leadership and Masters in Management (MMgt) qualifications, to leaders.  She achieved Doctor of Philosophy (DPhil) in 2014, with a thesis focusing on leadership and coaching in organisations and the impact of collaborative leadership in realising the full potential of people in health and social care settings.

Tracy has been published many times in peer reviewed and popular business journals. She is the author of ‘Love to Lead’, published by Panoma Press in 2017.

Tracy holds post graduate Coaching, Business and Performance Coaching, and Psychological Coaching qualifications and has substantial executive and leadership coaching experience. Tracy also teaches coaching skills to others. She uses contemporary research and neuroscience evidence to ensure development is effective, rapid, and lasting for the future. Her techniques are evidence and research based.

Lilli Murdoch - Digital Marketing Associate

Lilli has 5 years Digital Marketing experience, 3 years specifically in the Health and Social Care Sector. 

Lilli has a proven track record of managing multiple campaigns ranging from a full company rebrand to large scale regional events. She has experience of managing small and large teams and working with international offices. 

Lilli is an Associate of Glassmoon and focuses on website design, Ad campaigns, digital and offline content, website, email, social media, design, print, photography, PR, promotions, partnerships and local marketing.