Leading change in a sustainable and people-centric way

About Glassmoon

Glassmoon has decades of experience operating multi-site services in health, social care, and education.

On the ground experience has taught us that building a market-leading organisation depends on the creativity, critical thinking and interpersonal skills of everyone involved. For those working directly with the most vulnerable members of our society, this environment can be extremely satisfying and give a sense of purpose and meaning. But it can also be a complex, demanding and thankless task.

As a team, we have over sixty years’ experience of working in the healthcare, childcare, work/life services and social care sectors and successfully scaling organisations by putting our people first. This combined with our deep understanding of culture change and strategic digital transformation, puts us in the perfect position to evolve businesses for the future. Our experiences defined our approach of ‘Purpose-People-Performance’.

We build deeply human businesses to create a meaningful and positive experience for both those delivering and receiving services.

Our Team

Glassmoon Group is a small team, drawing on years of diverse experience, that is changing the status quo. We create better working lives for people by creating a greater understanding of how to lead change in sustainable and people-centric ways.

Carole Edmond - Founder & CEO

Carole has spent over thirty years working in healthcare, childcare, work/life services and more recently in specialist care for adults. Her driving passion is to build human services that enable individuals to thrive and harnessing their power to deliver success in organisations for their customers and people in receipt of service.

Carole led Bupa’s entry into the Childcare market twenty years ago, developing Bupa Childcare into a Top 10 operator within three years under the Teddies Nurseries brand and, following its sale to Bright Horizons in 2009, became the MD for the UK & Ireland.

Under Carole’s leadership, Bright Horizons became the leading provider of B2B and B2C services through business transformation, M & A activity and organic growth.

Carole first established Glassmoon in 2015, initially providing advisory services to investors in the UK and internationally.

Carole was the CEO of The Regard Group, the UK’s third-largest specialist care provider leading them to record levels of occupancy, regulatory performance, M&A & organic growth and a successful sale to AMP Capital, before dedicating herself solely to Glassmoon in 2019. 

Tania Ferreira – Chief of Staff

Tania has over fifteen years’ experience in the healthcare sector, working across finance, operations and estates management and at C suite level in strategy development.

Tania is experienced in human services delivery, with a customer-centred approach that maintains high operational efficiency with proportionate and appropriate data use, communicated effectively to all levels of an organisation.

Tania has worked at C suite level with Carole on M&A activities, organic growth and board-level reporting, while developing methodologies for combining people led services with technology and culture to deliver outstanding results.

Kerry Libby - Co-founder & Managing Director of Glassmoon Services Ltd

Kerry Libby was formerly a Regional Director for The Regard Group and has twenty-six years’ experience working in social care with adults and children with learning disabilities, mental health and acquired brain injury.

Kerry has senior-level operational experience with both residential and supported living models through organic openings, M&A’s and transitioning from residential to Supported Living.

She is an innovative leader, experienced in developing teams for young people and adults with learning disabilities and complex needs, supporting transitions from residential to supported living and managing her region through M&A’s.

Kerry has received numerous professional accolades including Outstanding Care Provision awards from Local Commissioning Authorities for her organisation. For individual services, she has received three Excellence In Care awards and an Outstanding Overall Performance award.

Kevin Preece – Chief Information Officer

Kevin joins the Glassmoon group in a crucial role working on creating a digitally enabled environment in Glassmoon Services and ahead of the launch of new digital products from Glassmoon Strategies.

Kevin was formerly the IT Director at Bright Horizons, 2nd largest childcare and work-life services provider within the UK. Kevin was a senior member of the Global IT Leadership Team delivering IT Services across 1100 childcare settings in 5 countries. Kevin’s IT leadership enabled the business to successfully integrate numerous cycles of M&A activity and organic growth in the UK ensuring all tech, data and cyber security responsibilities were managed effectively and provided market leading IT and data governance to the business during a substantial period of growth.  

Kevin has over 17 years’ experience in the childcare sector in both the B2B and B2C markets, working in leadership roles predominately focused within IT and has also worked within Finance and Marketing functions. Prior to that Kevin worked within the IT and Finance function for Citi Group.

Kevin is passionate about leadership within IT and is always looking at ways to improve and enable organisational success using the latest technologies to ensure the people we support and our colleagues have the tech they need to live what matters

Lilli Murdoch - Digital Marketing Associate

Lilli has 5 years Digital Marketing experience, 3 years specifically in the Health and Social Care Sector. 

Lilli has a proven track record of managing multiple campaigns ranging from a full company rebrand to large scale regional events. She has experience of managing small and large teams and working with international offices. 

Lilli is an Associate of Glassmoon and focuses on website design, Ad campaigns, digital and offline content, website, email, social media, design, print, photography, PR, promotions, partnerships and local marketing.